Network Marketing Journey

Hugh is often edgy but always very insightful.

He was one of the first bloggers I got hooked on all those months ago when I first started blogging. Hugh. And Robert Scoble.

As a marketer I have a lot of respect for the guy. He’s just great and Hugh actually helped me early on. A story I’ll be getting to in just a minute.

Hugh talks a lot about ‘Social Objects‘, ‘Social Gestures’, ‘Social Markers‘ and how they apply to marketers.

Social Markers are a prime form of social shorthand, that people use to STAKE OUT the ecosystem they’re occupying. So why do I find this such a useful term for marketers? Because obviously, if your product is a Social Marker in your industry ecosystem [the way the iPhone is in the mobile world, or Starbucks is in the coffee world, or Amazon is the book world, or Google is in the search world, or Whole Foods is in the supermarket world, or Virgin is in the airline world, or English Cut in the bespoke world etc etc] you will have an AMAZING competitive advantage to call your own. - Hugh Macleod, gapingvoid.com

An example of a social object, as Hugh mentions are our thoughts as we share them here on our blogs.

I was about a month old, in the blogosphere when Hugh found me. Commented on his blog was a common occurance and he decided to follow me to my blog. He read one of my posts and then quoted me with a few thoughts of his own, on his blog.

Those thoughts became a social objects.

The act of linking to me was also a social gesture.

What does all of this have to do with Network Marketing? When I saw the video above I saw many parallels with our industry. As distributors and representatives we are in the business of Social Gestures.

We give people free samples of our products (when applicable) and Hugh is right, if our business isn’t a Social Object–why are we in that business.

Watch the video and check out the links if you already haven’t. I’ve already got ideas for doing some marketing on broader scale and I’m sure you will too.

[Tim Draayer is a internet and network marketing entrepreneur. If you are reading this on any other website other than www.networkmarketingjourney.com. The content has been stolen.]

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