Network Marketing Journey

Promoting YTB Travel Online was the first time I had the opportunity to optimize a website and develop a substantial amount of traffic. For the first time someone had taken the time to refine the blogging and promoting I was already doing to focus my efforts and produce more ranking juice.

I devoured everything I could on the subjects of Search Engine Optimization (SEO) and online site promotion because I was witnessing what one can do with a little focused effort.

You are promoting your website when you:

• Add your website to pixel sites.
• Add your website URL to blog posts.
• Add a website URL to forums posts.
• Submit your homepage to web directories.
• Add your website to your Twitter Bio.
• Edit your email signature to include your website URL.
• Use Traffic Exchanges.
• Include your website in your forum signature.
• Regularly add great content to a website (Google will love you for this.)
• Include a website URL in EVERY Press Release you write.

Not Search Engine Optimization

Each of these things are an effort in promoting your website and all of them lend to your off-page organic seach engine optimization efforts.

Online Advertising (buying advertising for traffic) and all the things above are NOT web search engine optimization. They are website promotion but as I said, they can have search ranking benefits.

What IS SEO?

When asked, most people will tell you SEO is about getting to the first page on Google for a given keyword OR getting to #1 on that page. SEO is actually the process one goes through to get there. The page one result is the goal, not the definition.

The process goes a little something like this…

• Identify your audience (Who are you trying to reach? Target market?).
• Evaluate your competition.
• Create a relevant keyword list.
• Take necessary action for both On Page (Title and Meta description tags, Anchor text and so on)  and Off Page (both free and paid website promotion).

While website promotion does have an effect on your search rankings, doing everything you can to maximize the on page factors is critical.

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