Marketing Tip #5: Do Not Lie

In one of my previous tips I mentioned getting hundreds of emails from people spamming me with their unwanted and poorly targeted deals, opportunities or programs. Today, I’d like to take a look at another proposition I received.

This time the author blatantly lies.

In today’s email, the question is: If I could honestly show you a system where you can receive $3500-$7000 a week, without selling, MLM, products, or explaining, would it be worth 30 min of your time?

This is the very first sentence in the email and from the very start, things are fishy.

Note the use of the word honestly, as if everyone else has lied and their claims of $$ and no selling are the truth, scouts honor!

First of all, all of life is about selling. As I once heard James Ray put it, you begin your sales career the first time you cry as an infant.

Whether its convincing your friends to go to the movie you want to see, convincing mom a cookie before supper won’t ruin your appetite OR making money through varied mediums.

You are in sales. Making money requires a sales process of some sort. Even if you’re just writing a blog and have Google Adsense present–you’re still selling people on YOU and the inforation/entertainment you provide.

Next it says:

I have received $30,000 in the last two months. This works.
My partner received $42,000 in one day. My best day was $11,000 cash.

This one is my favorite.

They’ve made as much as much as $42,000 in Twenty Four hours and they have to resort to spamming my inbox? Not exactly the conduct you’d expect from someone who’s figured out how to make real money, does it?

If you made $30,000 in the past two months wouldn’t you be seeking respectable ways to market such a phenomenal business?

The lack of honesty isn’t the only error about this mailing. There is no attempt in any way, shape OR form to get to know me as the person they are selling their business model too.

There isn’t anything wrong with emailing people to tell them about your business but take the time to get to know the person first, serve them, find out if they really need what you have and then tell them about it.

When you do tell them… for goodness sake, do not lie about it.

If you’ve just made your first $ tell them about it and how you made it happen. This will draw people to you faster than the false pretense of major amounts of money and they’ll stick around because you’ve been honest. Plus, you have given them information they can use whether they work with you or not.

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One Response to “ Marketing Tip #5: Do Not Lie ”

  1. I sure get tired of the lame ways people try to get me to look at their business. I’m also getting sick of the emails that say something is IMPORTANT… it might be to the person sending the email, but it’s just more of the same-ole fluff to me.

    I believe it’s important to be part of a good team willing to support me and provide the tools necessary to succeed. The folks on the FOL team go out of their way to help and their automation tools combined with a “special sauce” has been regularly adding new members to the rolls.

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