Network Marketing Journey

Last week Kim Klaver wrote a post about ice breakers in Three good ice breakers that are bad for business. This one article has really been on my mind.

In the article she talks about three ice breakers that are inaccurate and mislead people. Taking them down a road thinking something that is absolutely not true. She uses an example for travel companies: "Hello - I market this great travel service where they pay you to travel.  You interested?"

Buzzzzzzzzzz!! Wrong.

Referring travel agents, as the network marketing industry calls them, do market a great travel service but they are NOT paid to travel.

The network marketing industry is littered with statements like the one above. Companies like YTB have so much to offer but when the services and business are marketed in this way we set ourselves up for a fall–especially when the person you’ve been talking to realizes the statement is false.

It’s impossible to police hundreds of thousands of Reps across so many companies.

I’ve been reading Kim Klaver’s thoughts since I started in network marketing and one question has always been in the back of my mind. How can we clean up the network marketing image?

I think a good step in the right direction would be to speak the truth. How about you? Do you have any ideas how we can better the industry? Or better yet, have you had negative experiences that you’d like to share that could shed light on other issues?

I’d like to hear them as I endeavor to be true to myself and my work.

If you enjoyed this post, make sure you subscribe to my RSS feed!