Network Marketing Journey

These days the biggest price we pay for anything, is the amount of time we spend or designate to a task, seminar, conference call or customer.

Its the same for all us, no matter which side of the counter we are on–customer or business owner–we only have so much time to give.

For that reason, we all hate to be misled and this kind of duplicity can have a crippling affect.

Duplicity: 1: contradictory doubleness of thought, speech, or action; especially : the belying of one’s true intentions by deceptive words or action. As defined at Merriam-Webster.com.

Just yesterday I was talking to a friend of mine who was telling me about a coach she hired to teach her the ways of online marketing. Her mentor was teaching them about headlines and spoke highly of the eye catching power of a perfect headline.

This is all true, but she went on to tell me that her teacher was instructing them to use zany headlines which had absolutely NOTHING to do with the content they were opting in to hear OR read.

Put yourself in the place of the prospect you’re misleading. If you claim to be bringing them to a call which will teach them about marketing their business but instead have a call about your business opportunity–what does that tell them about you.

Now, think about all the times you’ve been mislead as a consumer. Why would you intentionally do that to someone else?

Our story doesn’t even end there. The final instructions were to take the information for these calls and go to facebook, and email all of their contacts about the event.

You may or may not have used Facebook as a marketing tool for your business but this allows you to email all your friends about the call, and brands you as the host. So in this case, my friend was bringing people to a call who’s operator had hidden intentions.

Doesn’t exactly make her look good by association, does it?

Always aim to improve your skills in writing but always endeavor to provide clear and correct information. After all, each word you speak or write reflects upon your character.

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